‘If it doesn’t
sell, it isn’t creative.’
This famous
saying was coined by the father of advertising, David Ogilvy decades ago. Yet it
is still applicable in the modern days. Newspaper, Magazines, Television, Radio
and now digital media; today consumers are increasingly exposed to these
mediums used by brands to market their respective products. There is no secret
that the media plays a pivotal role in marketing the products out there. Yet
the power of creativity or shall we say originality is something that can’t be
neglected at all.
Creativity makes
the brand’s message effective. And the most effective message is the one that
convinces consumer to try the product or brand for once. To give that much
needed creative thrust to a brand or product such that its sales shoot up; this
is where an advertising agency comes into the picture.
In the last
couple of decades many advertising agencies have established in Mumbai. For any
leading advertising agency in Mumbai, the challenge to get down into creative
output is four-pronged. The process initiates with analyzing the market and
observing overall trends. Next, understanding the psyche of the person the
product or brand projected to. Later the evaluation process of what competitor
brands in the same space are talking about. Only after this rigor, the agency
enters into the concept-creation that builds an interesting story around the
brand.
Take an example
of any leading advertising agency in Mumbai
and you would get to know that there is more to this than what meets the eyes.
An agency consists of professional experts that bring years of expertise in
brand-building and creating strong brand identity. Account managers, creative
directors, writers, designers; there is an entire team that plays an important
role in bringing out the best in a brand or product.
It doesn’t end
here. After everything, helping the brand to place ads in the mediums like
magazines, newspapers, televisions and radio is another role of an advertising
agency. In short, ad agencies have immense knowledge of budget, ads scheduling,
result-oriented mediums and other important know-hows of advertising.
Dum laga ke
haisha, Chal meri Luna, Humara Bajaj, Sabki pasand Nirma and many more slogans
like these have helped the brands to create their distinctive identities in the
market. Due to these effective messages only, the brands have been able to
penetrate themselves into the mind of consumer with great recall value.
